Founded by Paul Seregin in 1980, Seregin’s has been serving San Francisco’s fine timepiece passion for nearly 35 years. Paul Seregin brings not only his skill as a master watch technician but also his love of collectible and high-end wristwatches to the Bay Area and to the Internet.  

Our goal is to provide access to those around the world in need of high quality watch repair/restoration and sales of quality Swiss wrist and pocket watches at fair prices.  
At any given moment Seregins’s inventory of watches includes prestigious marques, such as Patek Philippe, Vacheron Constantin, Audemars Piquet, Jaeger LeCoultre, IWC. Franck Muller, Breitling, Cartier, Rolex & more.  

The Seregins watchmakers have more than 50 years of experience cleaning, overhauling and servicing fine wristwatches. We pride ourselves with being one of the few watchmakers in San Francisco able to restore your vintage timepieces. Whether your watch is a simple mechanical hand winding piece or a complicated perpetual repeater/chronograph, you will be pleased with our level of service and commitment. In addition to our timepieces we specialize in gold sales & jewelry.

If you are looking for a particular model let us find your ideal wristwatch at an affordable price. We are members of various trade groups including IWJG and JBT. We acquire gently used and new wristwatches at favorable prices and pass along the savings to you. 


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(415)-397-4536
325 Mason Street, San Francisco